{"id":4412,"date":"2026-08-03T05:48:08","date_gmt":"2026-08-03T05:48:08","guid":{"rendered":"https:\/\/mexicoplates.com\/?post_type=mexico-gallery&p=4412"},"modified":"2026-08-23T03:36:48","modified_gmt":"2026-08-23T03:36:48","slug":"curiosities","status":"publish","type":"mexico-gallery","link":"https:\/\/mexicoplates.com\/en\/mexico-gallery\/curiosities\/","title":{"rendered":"Road Trip"},"content":{"rendered":"
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Mexico travel literature and ephemera over the years.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Vintage Travel Window Water Transfer Decals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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1954 vintage photo showing a traveler applying window transfer dedals in the back window, a popular pasttime. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Vintage Mexico Window Transfer Decal.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Mexico City Window Decal<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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RAPSA Window Decal<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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RAPSA Window Decal with instructions in English.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Aguascalientes Window Decal<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Campeche Window Decal<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Chiapas Window Decal<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Durango Window Decal<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Road Maps<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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1955 Mexico Roadmap<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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1946 Map<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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1935 Motoring in Mexico Pemex Brochure<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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1939 Mexico City Pemex Station filling up with gas. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Elegant family dressed in their best clothes in the streets of Mexico City.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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1958 Dodge Custom Royal Lancer 4-door hardtop at the Piramides de Teotihuacan just outside Mexico City.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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1959 Pemex Travel Club<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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1959 Pemex Motoring Guide Cover<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Hints for Motoring in Mexico...<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Pemex Motoring Guide map of Mexico on the back cover. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Mexico chart of street signs while motoring. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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“In August 1938, just two months after its founding, Pemex established a division within its Sales Department called the Pemex Travel Club, whose objective was to promote the Mexican tourism industry. This initiative was part of a strategy to counter the smear campaign and economic boycotts waged against Mexico by the oil companies expropriated by President L\u00e1zaro C\u00e1rdenas.<\/em><\/span><\/p>

The expropriated oil magnates tried to dissuade Americans from visiting Mexico, warning them that they would find an unsafe, anti-American country with inadequate infrastructure. In response, Pemex Travel Club focused on disseminating tourism advertising in English to persuade citizens of the neighboring country to travel by car through Mexico and discover that it was a safe and highly attractive nation.<\/span><\/em><\/p>

The success achieved by the Club was such that, in parallel with the oil work, Pemex continued working in favor of tourism until 1965, a period in which it became one of the greatest pillars to promote and consolidate the Mexican tourism industry.<\/span><\/em><\/p>

Pemex Travel Club published thousands of books, brochures, and road maps that were distributed free of charge to universities, hotels, and tourist camps throughout the United States. It also offered the American public the opportunity to become “members” of the Club, so they could receive this promotional material on an ongoing basis, free of charge, along with a car sticker featuring the Club’s logo, which consisted of the phrase ”\u00a0<\/span>Visit Mexico<\/span>\u00a0” accompanied by the image of a charrito, which at that time represented the oil company’s institutional emblem.<\/span><\/em><\/p>

Among the advertising disseminated by the Club, the\u00a0<\/span>Pemex Travel Club Bulletin<\/span>\u00a0stood out , the official organ of the agency that monthly published a variety of entertaining articles illustrated with photographs that promoted an idealized Mexico with enormous archaeological remains, beautiful colonial architecture and landscapes full of natural beauty and paradisiacal beaches.<\/span><\/em><\/p>

In the late 1940s, the Club promoted the image of a Mexico that claimed to be modern and developed, yet simultaneously anchored in a noble and distant past, with an exotic element reflected in a population viewed through the lens of folklore and resembling a mosaic of “typical” regional characters, such as charros, Tehuanas, Jarochos, and Guares, whose lives revolved around dancing to guitar music and crafting artisanal goods. All of this was set against a tranquil rural backdrop.<\/em>“<\/span><\/p>

By\u00a0<\/span>Omar Fabi\u00e1n Gonz\u00e1lez Salinas
<\/span>Relotos e Historia en Mexico.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Pemex Logo on the back cover of the brochure<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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1959 Pemex Motoring Guide tips on changing expired license plates. Imagine sending an email to your DMV office in the USA today and asking them to mail your renewal license plates to you in Mexico City for you to pick up.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Mexico Letters<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Tijuana, Baja California<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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La Paz, Baja California Sur<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Guadalajara, Jalisco<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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La Ventana, Baja California Sur<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Tecate, Baja California<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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El Sargento, Baja California Sur<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":4576,"template":"elementor_header_footer","meta":{"_acf_changed":false,"nf_dc_page":"","om_disable_all_campaigns":false},"class_list":["post-4412","mexico-gallery","type-mexico-gallery","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nRoad Trip - Mexico Plates<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mexicoplates.com\/en\/mexico-gallery\/curiosities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Road Trip - Mexico Plates\" \/>\n<meta property=\"og:description\" content=\"Mexico travel literature and ephemera over the years.\u00a0 Vintage Travel Window Water Transfer Decals 1954 vintage photo showing a traveler applying window transfer dedals in the back window, a popular pasttime. 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