In 2025, Estado de Mexico issued a new base plate design, in accordance with the federal design standards which prohibit any obscuring of the embossed registration numbers.  The plates feature the slogan, “The Power to Serve”.  The Power to Serve” is the motto that guides Governor Delfina Gómez’s administration in the State of Mexico, symbolizing a commitment to serving the people and fostering social transformation.

In September 2023, the Government of the State of Mexico unveiled the new motto, “The Power to Serve”. Governor Delfina Gómez has said her administration wants to govern “from the People, with the People, and for the People.”  In addition to the words, the new plates design features a stylized hummingbird, symbolizing love and well-being.  This new branding appears no just on the state’s license plates, but on all state signage and publications, and is used across all government department portals and social media platforms.

First elected in 2023 to a six-year term, Gomez is a former teacher and the hummingbird symbol is particularly meaningful.  The new branding campaign, as you can see on the new plates, features the state’s colors of maroon and gold.  In addition, the coat of arms of the State of Mexico represents Homeland, Liberty, Labor, and Culture. It was elegantly designed in white, gray, and gold tones to highlight elements such as the national eagle; the flag; the anthem; the Xinantécatl volcano; the Pyramid of the Sun at the Teotihuacan Archaeological Zone; the Battle of Monte de las Cruces of 1810; as well as agricultural furrows; corn plants; and the open book of knowledge.

The logo features a hummingbird made of geometric shapes, its wings outstretched and gazing at the sky, adorning the name of the State of Mexico. Its gold and maroon colors resemble the tones used by the Mexican government.

The coat of arms of the State of Mexico, it should be noted, symbolizes Homeland, Liberty, Labor, and Culture. It was elegantly designed in white, gray, and gold tones to highlight elements such as the national eagle; the flag; the anthem; the Xinantécatl volcano; the Pyramid of the Sun at the Teotihuacan Archaeological Zone; the Battle of Monte de las Cruces of 1810; as well as agricultural furrows; corn plants; and the open book of knowledge.

The logo features a hummingbird made of geometric shapes, its wings outstretched and gazing at the sky, adorning the name of the State of Mexico. Its gold and maroon colors resemble the tones used by the Mexican government.